Digital Marketing / Marketing Compensation Survey
The Digital Marketing / Marketing survey targets large Fortune 500 and multinational companies who have larger marketing organizations and a business to consumer focus. The survey has a focus on newer marketing areas such as digital marketing, data science, social media, as well as including some of the more traditional areas of marketing / communications. New sales and business development jobs have been added to the Survey in 2023.
Benefits of the Empsight Digital Marketing / Marketing compensation survey include:
- Genuinely large company peers - no mixing of large and small participants
- Contemporary, full, benchmark descriptions providing clear differentiation between levels
- Coverage of new and emerging roles such as Digital Marketing, Decision Science, and Data Science
- 69 Job Families, including Digital Marketing and Marketing - covering Executive, Middle Management, Professional and Support levels
Participation Summary
- 161 Participants
- Avg Participant Rev Size - $29.2B
- Med Participant Rev Size - $14.4B
- Overall Incumbents - 34,255
Scope
Data Elements
- Annual Base Salary
- Incentive Eligible %
- Target Incentive %
- Incentive Amount $
- Total Cash All
- Total Cash Incentive Paid
- Incentive Eligible %
- Long Term Incentive Valuation
- Total Direct Compensation
- FLSA % Exempt
Survey Job Families
Chief Commercial Officer
Chief Digital Officer
Chief Marketing & Sales Officer
Chief Marketing Officer (CMO)
Business Development Officer
Advertising
Art Director
Business Development
Business Intelligence
Camera Operator
Channel Marketing
Consumer Relations
Copy Editing
Copywriter
Creative
Customer Experience
Data Analysis
Data Scientist
Database Marketing
Decision Scientist
Digital / Web Analytics
Digital Marketing
E-Commerce Account Mgmt
Email Marketing
Event Marketing
Graphic Designer
Licensing
Market Analysis
Market Research
Marketing Communications
Marketing Strategy
Media Buyer
Multicultural Marketing
Online Advertising / SEM
Package Design
Package Engineering
Photographer
Pricing Analysis
Product / Brand Mgmt
Product Design
Product Development
Professional Services
Search Engine Optimiz (SEO)
Social Media - Enterprise
Social Media Comm Mgr
Social Media Corp Comm
Social Media Mktg Mgmt
Video Editing
Video Production
Web Design
Channel Sales
Field Sales
Franchise Management
Government Sales
Inside Sales
Key Accounts
Lead Generation
Sales
Sales - Regional Head
Sales Administration
Sales Compensation
Sales Operations
Sales Support
Sales Systems Admin
Sales Training
Technical Sales
Territory Sales (e.g. Country/Cluster)
Executive Assistant to Marketing Function Head
Executive Assistant to Sales Function Head
