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Categories
Survey Participation
Empsight Survey Results
Pre-Order 2021 Empsight Compensation Surveys
2021-23 The Works (3 Year Participation Agreement - Billed Annually)
2021 The Works Results
2021 Executive Results
2021 Digital Marketing / Marketing / Sales Results
2021 Executive Admin Support Results
2021 Finance & Compliance Results
2021 Government Relations & Corporate Communications Results
2021 Human Resources Results
2021 Information Tech & Security Results
2020 Empsight Compensation Surveys
Survey Information, Participant Lists and Review Samples
Download Policies & Practices Survey Results - Free
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Services
Collaboration
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2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results
2021 Digital Marketing / Marketing / Sales Results

2021 Digital Marketing / Marketing / Sales Results

# 2021 Digital Marketing / Marketing Sales Results

$1,280.00
Qty: 

Product Details

Digital Marketing / Marketing Compensation Survey

The Digital Marketing / Marketing survey targets large Fortune 500 and multinational companies who have larger marketing organizations and a business to consumer focus. The survey has a focus on newer marketing areas such as digital marketing, big data (data analytics), social media, as well as including some of the more traditional areas of marketing / communications. New sales and business development jobs are being added to the Survey in 2021.

 

Benefits of the Empsight Digital Marketing / Marketing compensation survey include:

·         Genuinely large company peers - no mixing of large and small participants

·         Contemporary, full, benchmark descriptions providing clear differentiation between levels

·         Coverage of new and emerging roles such as Digital Marketing and Big Data / Analytics

·        206 Benchmark Positions, including Digital Marketing and Marketing - covering Executive, Middle Management, Professional and Support levels

Survey Overview / Scope

Participation Summary

153 Participants

Avg Participant Rev Size - $29.2B

Med Participant Rev Size - $14.4B

Overall Incumbents - 28,581

 

Scope

Industry

Revenue

Geography

Data Elements

Annual Base Salary

Incentive Eligible %

Target Incentive %

Incentive Amount $

Total Cash All

Total Cash Incentive Paid

Incentive Eligible %

Long Term Incentive Valuation

Total Direct Compensation

FLSA % Exempt

Survey Positions

Executive

Chief Marketing Officer (CMO)

 

Digital Marketing

VP Digital Marketing / E-Commerce

Director Digital Marketing

Manager Digital Marketing

Lead Digital Marketing Specialist

Senior Digital Marketing Specialist

Intermediate Digital Marketing Specialist

Developing Digital Marketing Specialist

 

Web Analytics / SEO

Director Digital / Web Analytics

Manager Digital / Web Analytics

Lead Digital / Web Analytics Specialist

Senior Digital / Web Analytics Specialist

Intermediate Digital / Web Analytics Specialist

Developing Digital / Web Analytics Specialist

Lead Search Marketing SEM / SEO Specialist

Senior Search Marketing SEM / SEO Specialist

Intermediate Search Marketing SEO / SEM Specialist

 

Social Media

Vice President Social Media - Enterprise Wide

Vice President Social Media - Marketing

Director Social Media Marketing

Manager Social Media Marketing

Lead Social Media Mktg Spec / Community Mgr

Sr Social Media Mktg Spec / Community Mgr

Inter. Social Media Mktg Spec / Community Mgr

Dev Social Media Mktg Spec / Community Mgr

Dir Social Media Corporate Communications

Mgr Social Media Corporate Communication

Ld Social Media Corp Communications Spec

Sr Social Media Corp Communications Spec

 

Mobile Marketing

Director, Mobile Marketing & Strategy

Lead Mobile Marketing Specialist

Senior Mobile Marketing Specialist

Intermediate Mobile Marketing Specialist

Developing Mobile Marketing Specialist

 

Big Data / Analytics

VP Big Data / Analytics

Director Big Data / Analytics

Manager Big Data / Analytics

Consultant Big Data / Analytics

Lead Big Data / Analytics Specialist

Senior Big Data / Analytics Specialist

Intermediate Big Data / Analytics Specialist

Developing Big Data / Analytics Specialist

 

Marketing Communications

VP Marketing Communications

Director Marketing Communications

Manager Marketing Communications

Lead Marketing Communications Specialist

Senior Marketing Communications Specialist

Intermediate Marketing Comm Specialist

Developing Marketing Communications Spec

 

Multicultural Marketing

Lead Multicultural Marketing Comm Spec

Senior Multicultural Marketing Comm Spec

 

Product / Brand Management

VP Product / Brand Management

Director Product / Brand Management

Senior Manager Product / Brand Management

Manager Product / Brand Management

Lead Product / Brand Management Associate

Senior Product /Brand Management Associate

Intermediate Product / Brand Mgmt Assoc

Developing Product / Brand Management Assoc

 

VP Market Research

Director Market Research

Manager Market Research

Expert Market Research Analyst

Lead Market Research Analyst

Senior Market Research Analyst

Intermediate Market Research Analyst

Developing Market Research Analyst

 

Admin Support

Exec Assistant to Marketing Func Head

Exec Assistant to VP - Non Func Head - Mrtkg

Senior Administrative Assistant - Marketing

Intermediate Admin Assistant - Marketing

Associate Admin Assistant - Marketing 

Database Marketing

Expert Database Marketing Specialist

Lead Database Marketing Specialist

Senior Database Marketing Specialist

Intermediate Database Marketing Specialist

Developing Database Marketing Analyst

VP Marketing Strategy

 

Marketing Strategy

Director Marketing Strategy

Manager Marketing Strategy

Expert Marketing Strategy Specialist

Lead Marketing Strategy Specialist

 

Event Marketing

Director Event Marketing

Manager Event Marketing

Lead Event Marketing Specialist

Senior Event Marketing Specialist

Intermediate Event Marketing Specialist

Developing Event Marketing Specialist

 

Channel Marketing

VP, Distribution Channel Marketing

Director, Channel Marketing

Manager, Channel Marketing

 

Creative

VP Creative

Director Creative

Manager Copy Editing

Lead Copy Editor

Senior Copywriter

Intermediate Copywriter

Developing Copywriter

Art Director

Lead Graphic Designer

Senior Graphic Designer

Intermediate Graphic Designer

Developing Graphic Designer

Senior Media Buyer

Intermediate Media Buyer

Senior Photographer

Staff Photographer

Director Video Production

Manager Video Production

Senior Video Producer

Video Producer

Senior Video Editor

Intermediate Video Editor

Senior Camera Operator

Camera Operator

 

Pricing

Director Pricing Analysis

Manager Pricing Analysis

Expert Pricing Analyst

Lead Pricing Analyst

Senior Pricing Analyst

Intermediate Pricing Analyst

Developing Pricing Analyst

 

Product Design

VP Product Design

Director Product Design

Senior Manager Product Design

Manager Product Design

Expert Product Designer

Lead Product Designer

Senior Product Designer

Intermediate Product Designer

Associate Product Designer

 

Product Development

VP Product Development

Director Product Development

Senior Manager Product Development

Manager Product Development

Expert Product Development Specialist

Lead Product Development Specialist

Senior Product Development Specialists

Intermediate Product Development Specialist

Associate Product Development Specialist

 

Package Design

Manager Package Design

Lead Package Designer

Senior Package Designer

 

Package Engineering

Manager Package Engineering

Senior Packaging Engineer

Packaging Engineer

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